Art Directors spend countless hours on stock photo sites, desperately looking through hundreds of pictures covered in watermarks to find the one their creative director has requested. Y&R Prague found an opportunity in these Art Directors’ struggle, and partnered with Dreamstime’s stock photo site to turn their watermarks into Y&R Prague’s recruitment ad.

Advertising Agency: Y&R, Prague, Czech Republic
Managing Director: Tomas Dvorak
Executive Creative Director: Tereza Sverakova
Copywriter: Santiago Cosme
Head of Art: Atila Martins
Dreamstime Marketing: Bogdan Jianu
Photographer: Buurserstraat386